Google Is So Ingenious

joey
Jan 18, 2007 at 7:24 PM
12 comments

How long before
Google starts selling 5 second splash ads to be inserted in every YouTube video? I'll tell you how long - as long it takes 'em to finish the payoffs to the major content owners. Can you imagine the bang that a company could get by having it's ad inserted in all YouTube videos for a day or week? ALL YOUTUBE VIDEOS!

The smartest thing
that YouTube/Google are doing is to allow unfettered embedding of those videos. And ya' know that little YouTube logo in the bottom right corner - yea that one, it is not there so that you will click through and look at ads on YouTube proper, rather it is there so that every buyer/marketing/ad agency knows who to contact when they want to run a blitz.

It is quite possible
that the Google purchase of YouTube for $1.65B could turn out to be the steal of the century. Further more, Google may be the most undervalued public company in the history of public companies.

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Wow, I'm sure they've already thought of it. I mean most other places make you watch a short video ad before you actually see the video. Why not YouTube? Millions $$$

You have been tagged! ;)

I don't know if tacking advertising onto videos is going to be the best way of monitising content.

I wrote a peice over in ...

http://whotube.groups.vox.com/

Thanks Dave. I do think that Adsense will be used to allow sponsors to insert short ads into YouTube videos - not unlike Google has been trying to do with radio spots. I imagine that tagging/keywords that are attached by the community will play a large role in targeting those ads.

Speaking of under-rated...have you seen the info on your lifestyle if you work for Google? Considered the best company to work for...period. Definitely look that one up...will surprize you!

PS: looking forward to your tag post...working my way chronologically here!

I know all too well about Google's benefits ... I went through 11 interviews over 4 months time with them including them flying me out there - in the end it was no dice.

Aurielis - for reference: Damn! The Google Smackdown!

[this is good]

Great point, Joey! Since "absolute power corrupts absolutely," I'm taking bets on how long it takes before Google becomes "evil". >;-)

I hear that Microsoft has quit saying that they'll beat Google, and started calling them the 'evil empire.'

Which is funny.

Is there some sort of 'evil empire' hand over ceremony?
Did AT&T move aside for Microsoft, who have now passed the baton to Google?

will be interesting to see how these ads work from an audience point of view. where will people like / dis-like them the most but still watch enough to make them work. i imagine they'll be testing inserts and post-rolls. will a insert get people to switch? will they watch the post roll?

The key will be for the ads to be as un-intrusive as the text ads that Google pioneered for their search results.

agree. fascinating to watch whether they can replicate.

Google Is So Ingenious

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