Payola: This isn't new. This will not stop. The internet is a capitalist's wet dream. As it should be!
To be clear,
if you are trading your content area for any form of renumeration or consideration then you must
disclose this fact. IMHO, you are no different than an infomercial.
This disclosure should occur before and after the post - in an
unambiguous manner.
While I prefer capitalism
to it's logical alternative, I'm one of those wacky people that believe government should only intervene once it is clear that an industry or trade group has failed to appropriately regulate itself. If the blogging community (including application providers and hosts) at large fail to get a firm grasp on this issue then we have no one to blame but ourselves when various governments insert themselves into our affairs. Ideally, major industry participants including Six Apart, Automattic, and Google would take an inconspicuous stand against undisclosed paid blogging rather than paying lip service to this problem. I realize some steps have been taken. It is my hope that providers and the community take more aggressive action against payola in the blogosphere.
Aside from the potential regulatory burden,
ignoring this problem will only serve to make the blogosphere just like commercial radio is today: full of crap. Radio is a place where the best music is not played, a place where money rules all decisions, a place where spins have more to do with corporate relationships than with quality content.
Do you want the blogosphere
to be like radio is today? If not then you must take a stand against undisclosed paid content.
Comments
Do you have a specific instance? I'm not really sure who/what you're referring to.
The only thing better than a well-written, insightful blog such as this is the cool, refreshing flavor of Pepsi-Cola.
Also, "I'm thinking Arby's."
Nice observation, my friend!
I was approached a couple of months ago about getting paid for each blog I posted, but something felt so very dirty about it. I'm not a girl afraid of getting dirty, but this was a BAD dirty.
GOOD dirty = good fun.
BAD dirty = nasty blogs by Joey.
P.S. Rebecca - I'm so glad to know you couldn't be lured over to the dark side. Stay here, with us. We're poor - but we're hella fun!